Glossary · Ecommerce
Abandoned Cart
Customer who added products to cart but left before paying. Recovering them with automatic emails is one of ecommerce's most profitable plays.
Full definition
Abandoned cart is the moment when a customer expressed buying intent but didn't complete checkout. In typical ecommerce, **70% of carts are abandoned** — most due to checkout friction, surprise shipping costs, or last-minute doubt. An automatic email sequence (1h, 24h, 72h after abandonment) recovers 10–20% of those carts at no extra cost.
In Costa Rica context
In Costa Rica implementing abandoned cart recovery in a custom ecommerce costs USD 600–1,500 (event tracking + job queue + Resend or similar integration). If you sell USD 8,000/mo and recover 15% of abandoned carts, that's USD 8,400 more per year — the investment pays back in 2 months.
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Frequently asked questions
Frequently asked questions
How much is recovered with automatic emails?▾
Between 10% and 20% of abandoned carts depending on industry. The first email (1 hour after) converts best; the second (24h) drops by half; the third (72h) is just for lost cases.
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