01/Glossary · Ecommerce
Abandoned Cart
Customer who added products to cart but left before paying. Recovering them with automatic emails is one of ecommerce's most profitable plays.
02/Full definition
Abandoned cart is the moment when a customer expressed buying intent but didn't complete checkout. In typical ecommerce, **70% of carts are abandoned** — most due to checkout friction, surprise shipping costs, or last-minute doubt. An automatic email sequence (1h, 24h, 72h after abandonment) recovers 10–20% of those carts at no extra cost.
03/In Costa Rica context
In Costa Rica implementing abandoned cart recovery in a custom ecommerce costs USD 800–1,500 (event tracking + job queue + Resend or similar integration). If you sell USD 8,000/mo and recover 15% of abandoned carts, that's USD 8,400 more per year — the investment pays back in 2 months.
04/Related reading on the site
05/Related terms
06/Frequently asked questions
Frequently asked questions
How much is recovered with automatic emails?▾
Between 10% and 20% of abandoned carts depending on industry. The first email (1 hour after) converts best; the second (24h) drops by half; the third (72h) is just for lost cases.
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